Branding
Brand AssetsColors
The global design language should be monochromatic, and only using the colors listed below for emphasis.
Shades of grey for added details can be easily rendered leveraging opacity on white or black elements.
High contrast is required for legibility from foreground to background elements. 75%+ contrast is a good rule of thumb, meaning for example, that a foreground element can be
#FFFFFFFF
(100% opaque white) and the background element can be #FFFFFF40
(25% opaque white) on a dark background.Primary
#00FFFF
Cyan
Secondarye
These are to be used as the ends of gradients (particularly in the token icons) with the midpoint calculated to be the primary
#00FFFF
cyan color above.#00FFBF
Green-Cyan
#00BFFF
Blue-Cyan
Backgrounds
#06061A
Navy
#000000
Black
#FFFFFF
White
Naming
The only acceptable way to refer to the organization:
✅ Ubiquity DAO
The following are unacceptable:
❌ UbiquityDAO // Ubiquity DAO are two separate words
❌ Ubiquity Dao // DAO is capitalized
❌ ubiquity dao
❌ UBIQUITY DAO // the only exception is in the graphical logo lockup