Branding
Brand Assets
Font
- Proxima Nova
Colors
- The global design language should be monochromatic, and only using the colors listed below for emphasis.
- Shades of grey for added details can be easily rendered leveraging opacity on white or black elements.
- High contrast is required for legibility from foreground to background elements. 75%+ contrast is a good rule of thumb, meaning for example, that a foreground element can be
#FFFFFFFF(100% opaque white) and the background element can be#FFFFFF40(25% opaque white) on a dark background.
Primary
#00FFFFCyan
Secondary
These are to be used as the ends of gradients (particularly in the token icons) with the midpoint calculated to be the primary
#00FFFF cyan color above.#00FFBFGreen-Cyan
#00BFFFBlue-Cyan
Backgrounds
#06061ANavy
#000000Black
#FFFFFFWhite
Naming
The only acceptable way to refer to the organization:
✅ Ubiquity DAO
The following are unacceptable:
❌ UbiquityDAO // Ubiquity DAO contains two separate words
❌ Ubiquity Dao // DAO is capitalized
❌ ubiquity dao
❌ UBIQUITY DAO // the only exception is in the graphical logo lockup